New YWCA Brand Campaign Aims to Spotlight the Organization’s Important Social Role
The YWCA has been serving communities for more than 150 years, and in 2016, the organization wants to make sure that this work is not forgotten. In 2016, the organization is making an across-the-board push to reintroduce itself to the American public through its On A Mission strategy. Here are some key messages to read and share:
The YWCA is Bigger Than You Think
The YWCA is in more places doing more things than you may realize. The YWCA has offices in 120 countries serving millions of women and young girls. The organization helps 2 million women and girls each year in the U.S. alone through its 225 local chapters. The scope of the work being done through the YWCA makes it one of the largest charitable organizations in the country.
More Involved Than You Think
While the YWCA focuses its efforts mainly on helping women and children, that commitment has led it to become involved in more social issues also. The organization has had a part to play in crucial social changes such as affordable housing, voting rights, equal pay for equal work, prevention of violence and equal access to healthcare. The YWCA has been in the trenches supporting the needs and rights of diverse women and families for more than a century. (And they’re still going strong).
More Needed Than You Think
Unless you’ve been involved first hand, you may be unaware of how necessary YWCA services are on a day-to-day basis. For instance, did you realize that 25 percent of all women experience the domestic violence? Many of these victims say they feel stuck in situations of abuse and violence because they literally have nowhere else to go. The YWCA not only provides immediate housing for women and children, but also plays an active role in the community in working to prevent violence.
The YWCA believes in empowering women. This role includes offering resources like quality childcare so women can enhance their education toward employment. Job training programs offer additional opportunities for bright futures, along with numerous additional initiatives. It can be easy to overlook how needed this kind of community support truly is, and this year, the YWCA wants to remind you.
The YWCA is proud of its history, and the “On a Mission” campaign is designed to highlight the organization’s critical role in so many communities and families. Today, share this information or reach out to YWCA of St. Joseph to get involved. You’re invited to be part of the YWCA’s great story.